Content you never get to
You know what to say. You don't have the hours to write it.
Laurevia Coach Team · Founding beta
Eleven specialist roles for coaches and consultants who sell training. Set it up once in 20 minutes. Your team learns your voice, your offers and your frameworks, then handles the marketing, sales and admin that pull you away from clients.
You know what to say. You don't have the hours to write it.
The follow-up lives in your head, so it doesn't happen.
Proposals, workshop designs, speaker sheets. Every one takes a weekend.
Your AI org chart
You stay the CEO. Your team does the work you keep putting off.
You — CEO
Sets the vision. Approves everything.
Every role reads your Coach Profile — so all eleven sound like one person: you.
What you send
ok so had a session today and realized most new managers think being liked = being a good leader and it's killing their teams. they avoid the hard convo. need to say something about this
What your Ghostwriter returns
Example output
Your new managers don't have a feedback problem. They have a 'please like me' problem.
Most first-time leaders believe being liked is the job. So they skip the hard conversation. And the team quietly pays for it.
Being liked is a byproduct. Being clear is the job.
This week: have one conversation you've been avoiding. Start with 'I want to be direct because I care about how this goes.'
What's the conversation you've been putting off?
Chief of Staff
“What should I focus on today?”
Chief of Staff
“Triage my inbox and draft the replies.”
Chief of Staff
“Plan my week around my revenue goal.”
Chief of Staff
“What slipped this week?”
Head of Strategy
“Set my 3 priorities for this quarter.”
Head of Strategy
“Should I raise my prices?”
Head of Strategy
“Pressure-test this new offer idea.”
Head of Strategy
“Run my quarterly review.”
CMO
“What should I post this week?”
CMO
“What are my competitors doing on LinkedIn?”
CMO
“Turn my book chapter into a week of content.”
CMO
“Build my content calendar for October.”
How it works
Add the Laurevia Coach Team to Claude.
A guided interview captures your voice, offers, frameworks, proof and brand.
Ask any role for help in plain English. It drafts. You approve.
Connects to what you already use (optional):
| Role | Typical cost to hire (estimate) |
|---|---|
| Virtual assistant / chief of staff support | $1,000–$2,500 / month |
| Freelance content writer or ghostwriter | $1,500–$4,000 / month |
| Freelance designer | $500–$2,000 / month |
| Outbound lead generation agency | $2,000–$6,000 / month |
| Instructional designer | $75–$150 / hour |
Rough freelance market ranges for illustration. Actual costs vary by market and scope.
Your AI team: founding pricing shared with beta coaches before launch.

Why I built this
I built these roles for myself first. My chief of staff plans my week. My CMO scans the market every Monday. My outbound runs while I'm in the room with clients.
Then the coaches I certify kept asking the same question: how do I get that? So we rebuilt it for any coach — with your voice, your offers and your frameworks. Not mine.
April Sabral
Founder, Laurevia · Author of The Positive Effect and Positive Accountability
| Generic AI assistants | Laurevia Coach Team |
|---|---|
| Trained on the internet | Built from your writing, offers and frameworks |
| Generic business helpers | Roles designed for people who sell training |
| You re-explain yourself every time | One Coach Profile, read by every role |
| Invents results to sound impressive | Never invents clients, results or prices |
| Posts and sends on its own | Drafts only — nothing goes out without your yes |
We're opening the Coach Team to a small group before launch. You use it on your real business for two weeks and tell us the truth.
You'll need a paid Claude plan and the Claude desktop app.
Founding beta
Questions